http://alistapart.com/articles/educatingstakeholders
Who decides what's best for a website? Highly skilled professionals who work with the site's users and serve as their advocates? Or schmucks with money? Most often, it's the latter. That's why a web designer's first job is to educate the people who hold the purse strings.
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When stakeholders understand your organization’s vision, goals, and strategies, they are more likely to support your efforts. Educating them about the business’s operations, challenges, and future plans helps create transparency. This, in turn, strengthens trust and cultivates a loyal and informed stakeholder base.
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